What cookies are
A cookie is a small text file stored on your device by your browser when you visit a website. Cookies can be “session” cookies (deleted when you close your browser) or “persistent” cookies (kept for a longer period). Cookies can also be “first-party” (set by our site) or “third-party” (set by a service provider whose tools we use).
In addition to cookies, some services use pixel tags or similar technologies that transmit information such as page views, basic device details, and conversion events. When used for analytics or marketing, these technologies are activated only if you give consent through our cookie preference tools.
Cookie categories used on this site
We use three categories of cookies: Essential, Analytics, and Marketing. Essential cookies are required for the site to function. Analytics and Marketing cookies are optional and are controlled by your consent choice.
1) Essential cookies (always active)
Essential cookies support core website functions such as navigation, form continuity, and remembering your cookie preferences. These cookies do not require consent because the site cannot operate properly without them. We use them to maintain a basic session and to store your consent status in your browser.
- Keep the site stable and responsive across pages and devices.
- Store your cookie preference selection so you do not have to decide on every visit.
- Support basic security controls and help prevent misuse of the contact form.
2) Analytics cookies (consent required)
Analytics cookies help us understand how people use the site: which pages are read, how long visitors stay on a topic, and how users move between educational programs and resources. This information helps us improve clarity, navigation, and the structure of learning materials. When enabled, we use Google Analytics 4 (GA4) configured to reduce data granularity (including IP anonymization where supported by the platform) and apply a typical analytics retention period of 14 months.
Analytics is not used to make decisions that produce legal or similarly significant effects. It is used to improve educational content presentation and the usability of the site.
3) Marketing cookies (consent required)
Marketing cookies are used to measure advertising effectiveness and to show relevant educational information to people who may be interested in history and cultural heritage learning. When enabled, marketing cookies may support remarketing and conversion measurement through providers such as Google Ads and Meta. These tools can help us understand which outreach led to a program inquiry, and they may allow us to build audiences for educational promotions based on broad interest signals.
Marketing cookies do not change the educational nature of our content. Participation in any program remains for informational and learning purposes only, and results vary based on individual engagement and context.
Cookie table
The table below lists cookies commonly used when Analytics and Marketing categories are enabled. Some cookies appear only after you interact with certain pages or after marketing tools are manually added to the site by our administrators.
| Name | Purpose | Category | Type | Retention |
|---|---|---|---|---|
| _site_session | Site session continuity | Essential | First-party | Session |
| cookie_consent | Stores your consent choice | Essential | First-party | 12 months |
| _ga | GA4 user identifier | Analytics | Third-party | 2 years |
| _ga_XXXXXXXXXX | GA4 session state (10-char GA4 ID) | Analytics | Third-party | 2 years |
| _gcl_au | Google Ads conversion linker | Marketing | Third-party | 90 days |
| _fbp | Meta Pixel browser identifier | Marketing | Third-party | 90 days |
| _fbc | Meta Pixel click identifier | Marketing | Third-party | 90 days |
Third-party providers
If you consent to Analytics and/or Marketing cookies, some data may be processed by third parties acting as service providers. These providers may set or read cookies on your device depending on your settings and their technical requirements.
- Google LLC (Google Analytics 4, Google Ads measurement)
- Meta Platforms, Inc. (Meta Pixel measurement and advertising tools)
- Cloudflare (site performance and security services that may process IP-based signals)
We do not permit these providers to use site data for their own independent commercial purposes. Their processing is intended to support analytics measurement, advertising relevance, and security or delivery of the website.
Managing your cookie preferences
You can change your cookie preferences at any time:
- Use the “Manage cookie preferences” link in the footer to open the consent tools.
- Adjust your browser settings to block or delete cookies. Note that blocking Essential cookies can affect site functionality.
- Use provider controls, where available, to manage advertising personalization and analytics collection.
Helpful third-party controls (external links):
- Google Analytics Opt-out Browser Add-on
- Google Ads Settings
- Meta Ad Preferences
- Your Online Choices (EU)
Contact
If you have questions about this Cookie Policy or how consent choices work, contact:
HISTORIA Canada Education Inc.
145 Wellington St W, Toronto, ON M5J 1H8, Canada
Email: [email protected]
Phone: +1 416 554 7819